NORVIA · portfolio review · 28 Aug 2026 · armed demo
3projects
1test running
22 Novnext result
One decision is open now: start the €15–40k repositioning. Nothing else needs funding before 22 November, the fastest learning is already paid for and running.advisor view

What the analyses add up to

our reading of all three
tested against the ten most successful providers in this market
Three analyses converging on one direction Go-to-market · Maycompliance is the wedgeconfirmedPartnerships · Julsit beneath the marketconfirmedNew revenue · Augown the delivery recordupgraded
Paid for results, settled on your own record
  • Enter on certification, sold as a subscription
  • Earn a fee indexed to what the system produces
  • Settle it on your own delivery record

None of the three priced it. That was the gap this comparison went looking for, and in this market only two ways of charging pay for software as software: per unit under management, or against the money it earns. Both need proof a buyer will accept. NORVIA is the only DACH player already holding it.

Project compass

right = the answer comes sooner · up = the evidence is solid · bubble size = € at stake ours
DECIDE SOONsolid ground, answer near LONG GAMESsolid ground, slow answers RE-EXAMINEthin evidence, no fast answer ← answer far answer near →
NRNew revenue · test running
PAPartnerships · ready
GMGo-to-market · on hold
New revenue
GOGo. If the trading test passes. Reports 22 Nov.
€300–800k/yrat stake if the thesis holds ours
Gates1 running · 2 not started
1Trading testrunning›
90 d · reversible · €10–25k
The problemNORVIA IQ’s trading performance is unproven against the market leaders.Passes whenit reaches the top quarter against key competitors in simulated wholesale markets.If it passespremium, performance-based pricing becomes defensible, and there is a story to sell it with.If it doesn’taverage performance means shifting to cost leadership or a compliance niche instead.
2Pricing pilot, 10 customersnot started›
120 d · reversible · €20–35k ours
The problemthe ‘base plus volume’ price is a hypothesis, and it may be causing sales friction.Passes whenat least 10 customers on outcome-based pricing show better conversion or satisfaction.If it passesa low-friction sales process, with revenue moving in step with customer success.If it doesn’tcustomers reject it, and pricing simplifies to a flat fee, which caps the upside.
3Modular launchnot started›
6 mo · partly reversible · €35–60k ours
The problemone large product may be too complex and costly to adopt, so buyers stall.Passes whena core EMS product ships as the entry point, with the AI as a paid add-on.If it passesa lower barrier to entry, faster first sales, and a clear path to upsell.If it doesn’tbuyers take the entry product and never expand, which breaks the model.
Questions to ask3 open
1How good are rivals’ trading systems really?›
Why it mattersit sets the line between ‘good enough’ and ‘market leading’ for NORVIA IQ.What would answer ita third-party performance analysis, or a head-to-head simulation.
2What will buyers pay for guaranteed performance?›
Why it mattersit decides whether outcome-based pricing is viable, and how much upside it carries.What would answer itresults from a pilot offering tiered or revenue-share pricing.
3What if grid fees arrive in 2027, not 2029?›
Why it mattersit would shift the sales story from ‘optimise revenue’ to ‘protect the investment’.What would answer ita financial model of a standard battery project under both timings.

Ways to win

the advisor’s reading
Sell the outcome, not the licence
Tolling deals are creating a buyer who pays for performance rather than for software. Priced on the revenue it stacks, the trading layer stops being a capital-expenditure argument and starts being a share of the upside.
New revenue found: “Emerging tolling agreements are creating a new B2B customer segment of third-party optimizers to target.”
Lead with hardware-agnostic, not with the hardware
Two analyses put the vendor-neutral platform ahead of the hardware story. It answers the first objection a cautious asset operator raises, which is being locked to one supplier, and it is the half of the offer competitors cannot copy quickly.
Partnerships found: “The hardware-agnostic platform boosts customer ROI by 30-45% and mitigates single-vendor lock-in risk.”
Close the gap between quote and install
All three analyses found interest converting badly into orders. The cheapest growth on this list is not more demand, it is removing the steps between a quote and a working installation.
New revenue found: “Despite strong interest, behavioral friction and complexity are causing a major drop-off between quote and install.”

Case studies

our research, not the analyses’
two ways of charging that are proven elsewhere and that nobody in this market runs
EnerconGermany · wind turbines
Charges for servicing a turbine by the electricity it actually produces, not by the job.
How it paysAbout 1.2 euro-cents per kilowatt-hour generated, with a 97% availability floor. The fee rises and falls with the customer’s yield, so the vendor carries part of the downside instead of billing whatever happens. The floor is what stops the buyer taking a leap of faith, and the index is what stops the vendor taking none.What it producedOver 90% of its fleet signed up. Enercon is private and publishes no service margin, so the money proof for this shape is Otis and Vestas below.For NORVIAThis is the second move on the card above, and German buyers have already accepted it at scale. One illustration, with its assumptions named: at one cycle a day on a 20 MWh system, a fee of that class on cycled energy is roughly €90,000 a year, the same order as the licence tier the May analysis sketched for a system that size. That is what makes the two structures comparable in a pilot.
Enercon PartnerKonzept service terms
Otis, and Vestaslifts, and wind service
Sell the machine near cost and make the money keeping it running.
How it paysThe machine is the entry; the service contract is the business, and it renews for as long as the machine is in use. Vestas goes further and guarantees availability up to 97%, with compensation if it misses.What it producedAt Otis, service is 62% of sales and 87% of segment operating profit. Vestas runs the same shape in wind: 21% margin on its service segment against 1.5% for the group as a whole.For NORVIAThe honest translation is narrower than the analogy, and the report says so: Otis and Vestas guarantee machines they built. An independent software vendor would be underwriting results on hardware it neither built nor maintains. What transfers cleanly is the control layer’s own availability, guaranteed with compensation, rather than the whole system’s performance.
Otis FY2024 results; Vestas 2023 annual report, segment note
22 Nov, the trading test reports. After that, nothing is dated until Dec 2027. unless a gate is started.

Comparison

oldest to newest. The only thing sorting them
Go-to-marketMay · DACHPartnershipsJul · EU · anonymisedNew revenueAug · DE/EU
What it concludedHOLD Defend the niche it has, don’t scale yetthe engine set no verdict on this older run; its internal posture was stopGO Reposition as the security partner firstconditional: the repositioning has to land before the rest followsGO If the trading test passesconditional: everything downstream waits on the 22 Nov result
Steps before it can scale3 steps · 6 to 12 monthsthe slowest set of the three. Nothing here reports inside half a year3 steps · 3 to 15 monthsthe first is quick and reversible; certification is the long pole3 steps · 90 days to 6 monthsthe fastest set, and the first step is already funded and running
How solid the evidence isThin83% of this run’s findings carry low confidence, it is the oldest analysis, on an earlier engineSolid6% low-confidence findings. The evidence behind it holds togetherSolid6% low-confidence findings. The evidence behind it holds together

Project overlay

Three project profiles overlaid on five dimensionsProductCustomersMarketBrandExperience
New revenueAug
PartnershipsJul
Go-to-marketMayearlier scoring era
Go-to-market’s shape reads smaller because it was scored on an earlier engine. Compare its pattern, not its size.
Where all three projects agree2 of 5
ProductDominate a narrow niche you can own›
engine label: Big Fish, Small Pond, in all three
New revenueOwn the German new-build compliance niche. The certified stack is the wedge.
PartnershipsFocus resources on DACH. Grid-code compliance builds a defensible niche before expanding.
Go-to-marketMature software, unproven standalone. Missing hardware-integration proof blocks adoption.
CustomersExpect direct competition for every customer›
Where they don't3 of 5
MarketA focused niche to dominateGo-to-market saw a head-on fight instead›
BrandRefresh it, double down on it, or build a category namea different answer from each›
ExperienceGrow through the satisfaction of the customers already wonGo-to-market had no read yet›

What each project found

five domains · one project at a time
New revenue · AugPartnerships · JulGo-to-market · May
Customers›
Market›
Product›
Brand›
Experience›

Risks

Overlap is exposure
1 of 3lands on every project at once
risk
NRPAGM
The regulatory clock
all three · binds Dec 2027
Newcomer trust
two projects · certification is the shortcut
The wholesale claim
one project · unverified

Where to look first

How to read this ›
eight directions against seven tests
What you valueours⟳ even weights
What if the forecast disappoints?What if certification rules?What if speed to revenue matters most?
every test counts once — the canonical map. Try a question above or move a lever; a lens is play, not a declaration — weighting is declared through the charter.
read this world’s leaders as one scenario
↑ higher up = covers more in-house than it must buy in more failed than passed more passed than failed → Municipal VPP5 of 7never analysedThe delivery record5 of 7from the August reportPartner pathways5 of 7from the July analysisAI trading3 of 7test reports 22 NovStandalone sales3 of 7from the May analysisNext-gen roadmap2 of 7from the August analysisEU regulation5 of 7never analysedInsurance requirements5 of 7never analysed
passed failed not answerable from the evidence never analysed
How to read this

Seven tests were built from the forces moving this market. Whether a direction can displace an incumbent, whether it survives a change in how revenue is earned, and five more. Every direction went through all seven, including the three nobody analysed.

Left to right: tests passed minus tests failed, of seven. Bottom to top: areas NORVIA already covers in-house minus areas it would buy in, of seven. Both counted from the record. The steps are even, not proportional. Each axis puts the eight in order, and does not claim the distance between them.

The up-and-down axis leans on two assumed values. What NORVIA can do in-house, and what it would have to buy in. Both are stand-ins until the Profile is filled, and filling it moves this axis.

What we can't settle yet

1
3 of 8

have never been analysed. They are placed by the same seven tests as the rest, but nothing has examined the idea itself.

2
15 of 56

readings the in-house comparison cannot price, either the force does not bear on that direction, or the profile does not cover the capability it would need.

3
Not yet run

the check for whether two of these are the same bet in different words. Until it runs, they are counted as separate.

4
Assumed

what NORVIA can do in-house and what it would have to buy in. Both are stand-ins until the Profile is filled, and filling it moves the vertical axis above.

What’s moving this market

ring colour = the analysis whose data surfaced it
3 of 7 carry a deadline; the rest are standing conditions
Go-to-market · on hold
Partnerships · ready
New revenue · test running
Every admitted force, its ring coloured by the analysis whose data surfaced itUnhappycustomers55% dissatisfiedTradingliquidity242M tradesEU supplierpolicy25% cut, EU ruleHAS A DEADLINECrowded market65% of startupsWholesaletrading shift55%→95% by 2030HAS A DEADLINENEVER INDEPENDENTLY CHECKEDSwitching cost15–20% of capexCompliancedeadlineby Dec 2027HAS A DEADLINE
the dashed curve is the one real link in the record, not a claim added here. switching cost’s own text: “F1’s replacement moment carries a price tag, and someone must pay it.”
9 checked · 5 held up · 2 rebuilt after failing · 2 dropped. The tests built from them run on Growth options.

What each analysis claimed

every circle the same size. Direction, never weight
New revenuetest runningPartnershipsready to startGo-to-marketon hold
Pushes forward
Wholesale shift unverifiedopens the market. Unverified
Compliance nichein new-builds
Holds back
280× grid logjamdelays revenue
Rivals split the value stackspecialist tools fragment the offer
Pushes forward
Energy-cost pressureurgent demand
Certification premiumat the door
Holds back
Cyber-scepticismin B2B buying
Smart-meter gapsblock contracts
Pushes forward
Storage boom80% of new solar adds it
A defensible standalone nicheexists on its own terms
Holds back
+28% switching costfrom incumbent loyalty
OT-grade trust deficitpilots, not marketing, fix it

The plan

order of work, not a calendar
Only two dates here are real: the funded test reports 22 Nov, and the EU Cyber Resilience Act wall falls in December 2027. Everything else is how long a step takes.
today DEC ’27
NRnew revenueProduct lead ours
Trading test · 90 drunning · reports 22 Nov · €10–25k
Pricing pilot · 120 doutcome-based, 10+ customers · €20–35k ours
Modular launch · 6 mocore product, add-on on top · €35–60k ours
PApartnershipsBD lead ours
Reposition · 3–6 moready · €15–40k est.
Partner pathways · 6–12 motwo EU manufacturers · €15–30k ours
Certification · 9–15 momust clear the wall · €40–80k ours

whole chain ≈ 18–33 months if run in strict order ⓘ

GMgo-to-marketMD ours
REVISIT
3–5 pilots · 6 moonly if the revisit says go · €30–80k ours
Standalone ROI · 9 mousability score + ROI in the pilot · €15–30k ours
Two references · 12 mopublic case studies with ROI · €10–20k ours

solid = running · outlined = not started · ◇ = a decision · the purple thread = one analysis’s result falling due in another

NRstops if: trading test below the top half on two consecutive runs → the premium-pricing path stops; the cost-leadership fallback stands ours
PAstops if: no certification path confirmed within 6 months of repositioning → the partner chain pauses at the reposition step ours
GMstops if: the 22 Nov revisit reads hold again → standalone parks for 12 months ours

Sorted shortest step first. The analyses set no priority of their own, so this order is ours, and the chain length under Partnerships is arithmetic over its three steps, not a date the record carries.

Each lane carries a sample owner and a stop rule — roles, not names; declared owners replace them through the charter. ours

Do now

All 9 pieces of evidence the three analyses asked for, plus two the advisor adds. The chip is the advisor’s read of the effort.
From the advisor, not from the analyses
Decide: start the repositioning?
Reversible, and it opens the certification chain that must clear December 2027.
advisor
Watch: test reports 22 Nov
The only fixed date. The go-to-market revisit falls due the same day.
advisor
New revenue: what its analysis asked for
Get a third-party read on competitor trading performance
What the competitor AI systems actually achieve in real markets.
desk work
Price a pilot in tiers or revenue share, and see what it returns
How far the price can move for a performance-guaranteed service.
needs a pilot
Model a standard project under both grid-fee timings
How the business case changes if grid fees arrive in 2027 rather than 2029.
desk work
Partnerships: what its analysis asked for
Run a formal pricing study with at least 20 target buyers
What premium utilities and independent producers pay for a certified secure system over an uncertified incumbent.
20 buyers
Hold technical and commercial workshops with the top OEM partners
Which EU or Western power-electronics makers are actually ready for a deep, co-branded software partnership.
3–5 partners
Agree a pilot success memorandum with a target utility, up front
The exact measurable results that would make a utility sign for several years after a pilot.
1 customer
Go-to-market: what its analysis asked for
Analyse pricing sensitivity from pilot talks and win/loss data
The most the market will pay for hardware-independence and industrial-grade reliability over what it uses today.
after the pilots
Run technical deep-dives with three prospective pilot customers
Which single integration point blocks adoption most, the control system, the trading platform, or another.
3 customers
Map the value stream and model ROI with standalone-only customers
The smallest set of features that still returns its cost within six months, sold on its own.
workshops

Ask next time

All 9 questions the three analyses left open, in words that work out loud. Answers flow back into the profile and the comparison.
New revenue
1Which optimisation system are you running today, and what is it actually returning?
2Would you pay for performance-guaranteed optimisation, and how should it be priced?
3How would your investment case change if grid fees start in 2027 rather than 2029?
Partnerships
4What would you pay extra for a certified secure system, over the one you run now?
5Whose hardware would you want this to run on, and how locked in is its software?
6Which measurable results would justify a multi-year contract?
Go-to-market
7What premium would you pay for a hardware-independent system, over the one your vendor bundled?
8Which integration point would block you from adopting new control software tomorrow?
9What would the software have to do on its own to be worth buying without the hardware?

Company

NORVIA GmbH Germany · battery energy storage founded, not declared

A manufacturer and integrator. NORVIA OS is the energy management system, running edge-to-cloud across multiple sites; NORVIA IQ is the optimisation layer on top of it. It sells into Germany and Europe, and three projects were analysed between May and August 2026.

Strategy

1 in your words · 3 ours · 1 blank
1
Visionours

“To be the neutral, EU-built control layer that any battery can run on, where sub-second, insurable data makes storage bankable, and operators and marketers meet on infrastructure owned by neither.”

Our draft, written from the four things NORVIA named as must-win in August. Not NORVIA’s words until NORVIA writes over it.
2
What must be wonyours

Hardware-agnostic, sub-second data, EU-built, and a neutral role between operators and marketers. Every direction on this dashboard is read against that test.

3
What you won't doblank

The edges of the portfolio. Until they are written, nothing is out of bounds, which is why every direction screened so far has been allowed to compete.

4
How much you'll riskours

We assumed the money splits 70 core, 20 adjacent, 10 wildcard, with nothing over 40 in every 100 on a single bet. A sample stop rule now stands on every lane of The plan; declared triggers replace them through the charter.

5
What you do yourselvesours

Held: grid-code certified control, edge-to-cloud operation, hardware-agnostic integration, forecasting and dispatch. Bought in: a trading desk, actuarial design, regulatory affairs, a certification audit. This split is the vertical axis of the Growth options map, so confirming it moves the map.

Annual budget€300,000
Innovation budget ours€60–90k/yr
Max on one bet40%
People available2

Every line above can be typed over. Values marked “ours” are advisor samples, the same rule applies: declaring a value through a new charter version replaces its sample, and the page converges on yours.

a decision here becomes a new charter version, made with your advisor

Market position

5 on file
Traction8 live installations · about 150 in the pipelineyour projects
Stageearly product → growthyour projects
Competitors12 named in May, 12 in July, one company in commonyour projects
Who you can reachmunicipal utilities · insurers · European Commission contactsyou told us
Directions you named3, none analysed yetyou told us

Two gaps sit behind these. The stage was recorded as early product in May and growth by July, and nothing recorded that it moved. And the competitor lists are the projects’ own. NORVIA has never declared a competitive set of its own, so there is nothing to check them against. The funded trading test reports on 22 Nov; what is claimed here becomes evidenced then, not before.

confirming or correcting happens with your advisor — each lands as a new charter version

Not yet decided

4 · how the portfolio gets run
Who owns each steppriced or not, no step can start without a nameone role per step — MD holds the go/stop calls, BD lead runs the partner chain, Product lead runs the test chain ours
Order of playwhich of the ready directions starts firstreposition starts now; certification opens when it lands; the pricing pilot starts the week after 22 Nov ours
How decisions get madewho decides, and on what evidencequarterly sitting; any gate result forces a decision within two weeks; three seats — MD, finance role, advisor ours
How bets are weightedhow a strong screen turns into an actual share of the budgeta direction needs a screen floor of +3 to hold budget; the envelope splits 70/20/10 core/adjacent/wildcard ours

9 of 9 steps on The plan carries a price, and every lane a sample owner and stop rule. The marked values are ours; declaring them through the charter makes the plan runnable as yours.

these four are decided in the room — the samples show the shape
Dashboard v2 · armed demo · Values marked “ours” are advisor samples — a declared value replaces its sample through the charter. · rendered 3 September 2026 · data frozen 28 Aug 2026 · Validatus